Dubai’s “dessert tourism” displays the city’s perseverance to creativeness and innovation. Persons now try to find one of a kind foodstuff ordeals that mix outdated and new. Fix Dessert Chocolatier’s Specific collaborations and confined editions satisfy this desire.
Right before this partnership, our supply selections ended up very restricted, but now shoppers can get pleasure from our desserts on-need. We’re thrilled to have the ability to get to more people and make it a lot easier for everyone to bask in our chocolate!
Dubai chocolate acquired popularity as brands ended up experiencing large costs in developing cocoa and pistachio merchandise.
The now-renowned confection initially went viral in December 2023, when Dubai-primarily based food items influencer Maria Vehera posted a video clip of herself examining the chocolate bar — up to now, her TikTok has racked up eighty.7 million sights. Vehera acquired the chocolate bar from Correct Dessert Chocolatier, a local producer in Dubai that serves bars with Resourceful and sometimes textured fillings, like the model’s “Cereously Chewy,” which includes chewy fudge brownies with cereal encased in milk chocolate and, not surprisingly, the “Can’t Get Knafeh of It” that the net now appreciates as being the "Dubai chocolate bar."
Correct Dessert Chocolatier differs due to the fact its items are only in Dubai. This makes them special and tough to get. It is possible to only get them at two pm or 5 pm regional time by means of Deliveroo.
The model’s lasting impact is clear from their thirty% customer retention charge. This demonstrates they’ve managed to remain related past the initial viral Excitement, getting a critical player during the confectionery restoration
The group really wants to mature and share their chocolate with more and more people. They intention to achieve far more “Fixers” globally.
Repair’s development channels the pistachio Model of the dessert, supplying us all a stunning view of inexperienced gooeyness that, admittedly, appears a whole lot just like a Reptar Bar from “Rugrats.”
Correct Dessert Chocolatier cares regarding the planet and takes advantage of eco-helpful packaging. Their containers are made from recycled products. This decision assists cut down squander although trying to keep the chocolates on the lookout great.
“We don’t just make chocolate bars, we generate works of artwork that rejoice the wealthy record and tradition of confectionery.”
“It’s all about making significant connections and delivering an practical experience that resonates with persons.”
Leverage social networking and influencer marketing to continue building consciousness and travel product sales in new marketplaces
Dubai has specified us the space to aspiration, Create, and share our journey with the globe, and for that, we’re endlessly grateful. Making a little something from the bottom up more info can take vision, commitment, and a whole great deal of heart. Assembly His Highness Sheikh Hamdan is an incredible honour, one that reaffirms our passion for innovation and bringing one thing genuinely Specific to everyday living.
The bar will come wrapped in rose-colored foil and also a paper sleeve with the illustration of knafeh on it.Rachel Askinasi / Now